Bern offers more than just the Swiss Parliament Building and a picturesque old town. It is also a must-see destination for all cigar lovers, owing to VILLIGER’s flagship store, “The World of Cigars,” on Neuengasse. A place steeped in decades of tradition, offering exquisite products in a charming atmosphere. We spoke to store manager Tobias Haymoz about the history, the products, and the captivating nature of this unique store.
A place rich in history: From Küttel Tobacco to “The World of Cigars”
“The World of Cigars” can trace its roots all the way back to 1975, when Küttel Tobacco SA was first incorporated. Following its acquisition by Weitnauer Basel in 1989 and a subsequent change of ownership in the 1990s, the company finally became part of VILLIGER SÖHNE AG, one of the most renowned names in the world of cigars.
A new chapter: In 2007, the store moved from the Christoffelunterführung to its current location in the Spitalgass-Passage. It was here, in 2015, that VILLIGER breathed new life into the site by opening its flagship store, “The World of Cigars”, which strikes the perfect balance between the traditional and the modern.
Those who venture into this small alleyway between two popular shopping streets will receive a warm welcome from a team of experts. Tobias Haymoz manages the store with a keen eye for detail and a passion for his work. He is supported by Nicole Schmidt, who plays an invaluable role as the deputy branch manager. The team is made complete by Frank Weibel, a part-time sales assistant who never fails to impress customers with his knowledge and charm. Together, they create more than just a shopping experience by producing an atmosphere in which every customer feels welcome, whether a regular or a first-time visitor.
What sets “The World of Cigars” apart?
The impressive centerpiece of the store is a large walk-in humidor that is sure to leave a lasting impression with its expansive selection of the finest cigars. ‘In addition to the popular VILLIGER range with cigars from a wide variety of origins such as Nicaragua, the Dominican Republic, Brazil and Honduras, the impressive selection of Cuban cigars should be emphasised.
The unique, inviting atmosphere created by the shop and its team makes the experience complete. Every visit feels like a relaxing stopover, allowing for a brief escape from the hustle and bustle of everyday life.
The World of Cigars offers cigars for every taste. From Cuban classics, to VILLIGER’s premium brands, to other popular brands such as Flor de Copàn, VegaFina, and Capitol, as well as classics such as Küttel’s pipe tobacco, there is something for every connoisseur.
The customers: a colorful mix of enthusiasts and explorers
The World of Cigars enjoys a loyal following that is as diverse as the cigars. On the one hand, there are the passionate connoisseurs and aficionados who really know their stuff and are always on the lookout for new finds. On the other hand, there are also plenty of beginners venturing into the fascinating world of cigars for the first time. Most notably, more and more young people are showing an interest in cigar culture. As a result, the store continues to be a meeting place for people from different generations and walks of life.
One of the defining features of The World of Cigars is the level of personalized service it offers its customers. The team takes the time to understand the preferences and needs of each customer and works with them to find the perfect cigar. This personal touch represents a key element of the customer service. If you are looking for something special, you might just discover a real treasure, such as this special Montecristo Humidor edition, one of only 200 sets produced, each containing 50 cigars (price on request).
Celebrating a passion for cigars in Switzerland
Switzerland has a unique relationship with cigars. Above all, it is characterized by a passion for quality and enjoyment. For many, a cigar is more than just a tobacco product – it represents a moment of mindful reflection, a ritual of relaxation, and a pure celebration of life. These values are also reflected in the retail store, where customers are invited to discover new flavors and celebrate the finer things in life.
Although demand for Cuban cigars remains high, customers are increasingly looking for something different. They are more adventurous and specifically seeking out new flavor experiences. The World of Cigars’ wide range of products is the perfect solution, with cigars available in every conceivable flavor and strength.
It’s well worth a visit
Whether you are passionate about cigars or just curious about them, The World of Cigars is more than just a store. It is a place for meeting people, sampling, and sharing a passion. Who knows? You might just discover your new favorite cigar here or a rare treasure in the walk-in humidor. One thing is for sure: visiting Tobias Haymoz and his team is always an experience. Why not drop by and explore the fascinating world of cigars? Bern welcomes you with open doors and a lovely smile.