03.01.2024

VILLIGER SÖHNE GmbH is celebrating the ever-popular ROLL’S filter cigarillos and raising a glass to 50 years of unforgettable smokes.The innovative brand has been successful ever since it was launched in 1974, thanks to its quality and the popular American Blend Tobacco.  

When VILLIGER SÖHNE GmbH launched ROLL’S in 1974, it was the first American Blend filter cigarillo to enter the tobacco market. Completely innovative at the time, it was the first time that this popular American blend tobacco was carefully rolled in a binder and wrapper.

VILLIGER SÖHNE GmbH has since enjoyed continued success with its ROLL’S brand. As the brand grew, it evolved in line with current trends and was joined by new family members. ROLL’S Exclusive WHITE, BLUE, and RED have become the number one choice for German tobacco enthusiasts.

The 50-year history demonstrates that quality and innovation will always stand the test of time. ROLL’S Exclusive filter cigarillos are more popular than ever today, evidenced by the brand’s continued growth.

We invite you to join us in celebrating 50 years of ROLL’S!

ROLL’S EXCLUSIVE RED / BLUE / WHITE Details

Wrapper:                   Ecuador
Filler:                         Virginia / Burley / Orient
Length:                     84.5 mm
Ring gauge:             7.5 mm
Count:                       17 / 23 filter cigarillos

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